Blogs

The holiday season presents a golden opportunity for businesses to connect with customers, show appreciation, and boost sales. However, in a globalized world, simply translating a message into different languages isn’t enough. Effective holiday marketing and communication require cultural adaptation—ensuring that messages resonate with...

Corporate events are purpose-based company-sponsored events for employees. More than not, these events are for promoting office culture, celebrating achievements, fostering team building, launching products, celebrating victories, or engaging with a client or partner. Here's complete information about corporate events, their types, ideas, ...

The rise of global marketing campaigns has opened doors for businesses to expand beyond their current markets. In order to appeal to the global audience, however, it is vital to speak in their language and offer products/services that cater to their preferences. A multilingual marketing strategy, therefore, lies at the heart of a company’s glo...

This article will provide you with the ultimate guide on Marketing Localization.  First, we will explain the concept of Marketing Localization and then discuss its process. After that, we will share the benefits and discuss the challenges one may face during localization.  Table of Content What Is Marketing Localization? What I...

To know about multilingual marketing tools, one must know what multilingual content marketing means. It means using some marketing tools that will help you in entering a new market globally. Furthermore, it is wise to localize and translate your website to the requirements of the market. Translating a website into another language indeed enhan...

An emotional bond between a brand and consumer has proven to create brand intimacy. Some brands are more dominating than the rest like Apple proved to be the most dominating brand based on emotions while Amazon and BMW ranked as second and third most intimate brands in the U.S. Each brand caters with the emotions of the consumers which beco...

The threat is not over yet, it’s evolving to the next stage. Pandemic is not a case of hit and runs, with its high effect in the society, businesses are going down the lane. Several brands are struggling to survive the flood of virus but a pandemic is just not having it. The dwindling assets and eroding resources is leading to bankruptcy for m...

China, the economic giant is the world’s second-largest economy in terms of Gross Domestic Product, amounting to approximately 10.93 trillion USD (2015). It would not be wrong to say that China is the next superpower in terms of both economy and commercial excellence. And the one thing that gives China an edge over the other economies is i...

Key Benefits of Promoting Your Business with the Help of Video Marketing   Video marketing is not complex, rather it is very simple. A strong marketing campaign incorporates video to promote your company brands, products or services. A recent study found out that approximately 57% of the internet users, were more interested in purchasing...

Starting your own business is an incredibly rewarding enterprise. You must bear in mind however, that it can be a very tough road to walk downward. You must always remember why you decided to start a small business yourself. Whatever the motivation is you must find out a way to remember the reason why, If you are confused you can even test ...