Australian Customer Purchasing Trends – Know What Makes Them Want More!

The Australian market is the perfect place for international e-commerce. The Australian consumers love to shop online, especially from international e-retailers. According to a research conducted by PayPal:

67% Australian consumers shop online.
65% Australian consumer shop internationally online.

Where Do They Shop?

Top Destinations:

The Australian consumers like to shop from international websites belonging to the following countries:

USA – 40% Australian Consumers
China – 32% Australian Consumers
UK – 22% Australian Consumers

What Do They Shop?

Education and Entertainment (Digital)– – 27%
Clothing, Apparel, Footwear and Accessories – 46%
Education and Entertainment (Physical)– 35%

How Do They Find You?

58% of them go to the websites they have patron in the past.
28% of the Australian consumers go to the websites recommended by their friends and family.
39% go to the websites they find while searching for a specific product or brand.
38% of the Australians go to the websites they know of.

Cross-Border E-Commerce Revitalized

38% of Australian consumers use their smartphones to shop internationally online.
13% pay from their smartphones as well.

What Urges Them To Stop Online Internationally?

55% Australian patron international websites because of free shipping.
41% of them shop from these websites because of overall lower costs.
42% of them do it because of the safe way to pay offered.

What Turns Them Off?

4348 Australian consumers are concerned they may never receive the items.
45% are concerned about identity theft or fraud.
51% are concerned about high delivery charges.

Why Do They Abandon Shopping Carts?

54% of the Australian consumers abandon carts because of high shipping charges.
26% abandon carts because they have concerns about website security.
24% do not want to register on new websites.

Why Do They Return Your Products?

16% Australian patrons return their internationally purchased items.
10% return the products because they are not as described.
5% no longer wanted the item.
5% always intended to return the products.

Freight Forwarding – A Major Issue

17% Australian consumers use a shipping address for their freight forwarding.
11% of them like to use a freight forwarding company.
43% of them do it because it is cheaper.
30% of them wanted to combine purchases from multiple stores.
45% of the time, the website of their choice did not ship to Australia.

Currency Conversion

74% of Australian consumers prefer to pay internationally online in their own currency.

Globalize your Ecommerce Business today to reap the benefits of multi-cultural consumers. Online Business Translation Services are affordable and easily attainable. You will not have to sell an arm or a leg to get these services. Plus, Retail Translation Services are available in any language you desire and actually save you money from the moment you go global.

Related Blogs

Best Practices to Achieve High-quality Video Game Translation

The video game industry is a vast and rapidly developing one, holding millions of game players in its folds. With

How to Become a Game Translator?

Gaming is the fastest-growing industry that has captured the minds of people around the world. Not just that, the gaming

Translation Games Your Kids Must Play

Playing games in the classroom is an excellent way to get acquainted with foreign languages while exploring another language's cultures

Top 10 Translation Companies in Australia

This article is about translation services companies in Australia. Many translation services are working in the Australian Market. And people

Top 10 Translation Companies in the UK

In the United Kingdom, online translation services are the primary demand of any business. Travel companies, e-commerce, financial institutions, business