Customer Purchasing Trends Into a Chinese E-Market!

Customer Purchasing Trends – A Walk Into The Minds Of Chinese E-Market!

The Chinese market is ripe for international e-commerce. The Chinese consumers love to shop online, especially from international e-retailers. According to a research conducted by PayPal:

81% Chinese consumers shop online.
35% Chinese consumer shop internationally online.

Where Do They Shop?

Top Destinations:

The Chinese consumers like to shop from international websites belonging to the following countries:

USA – 22% Chinese Consumers
Japan – 17% Chinese Consumers
South Korea – 16% Chinese Consumers

What Do They Shop?

Groceries, Drinks, Food and Alcohol – 42%
Clothing, Apparel, Footwear and Accessories – 59%
Cosmetics – 57%

How Do They Find You?

45% Chinese consumers go to the websites they know of.
47% of them go to the websites they have patron in the past.
43% of the Chinese consumers go to the websites that has a promotion on products.

Cross-Border E-Commerce Revitalized

83% of Chinese consumers use their smartphones to shop internationally online.
27% pay from their smartphones as well.

What Urges Them To Stop Online Internationally?

41% Chinese patron international websites because of free shipping.
45% of them shop from these websites because of product authenticity.
49% of them do it because of the safe way to pay offered.

What Turns Them Off?

43% are concerned they may not get help when they need it.
55% are concerned about counterfeit goods.
44% of them are concerned about difficult returning process.
43% are concerned about taxes, duties and custom fees.

Why Do They Abandon Shopping Carts?

27% of the Chinese consumers abandon carts because of high shipping charges.
26% abandon carts because of the delivery time.
24% abandon carts because of unclear taxes, duties and custom fees.
24% are concerned about high return charges.

Why Do They Return Your Products?

35% Chinese patrons return their internationally purchased items.
21% return the products because they are not as described.
15% no longer wanted the item.
12% always intended to return the products.

Freight Forwarding – A Major Issue

54% Chinese consumers use a shipping address for their freight forwarding.
39% of them like to use a freight forwarding company.
50% of them do it because it is cheaper.
44% used the company because of reduced taxes, fees and duty charges.
42% wanted to combine purchases from different companies.

Currency Conversion

74% of Chinese consumers prefer to pay internationally online in their own currency.

Globalize your Ecommerce Business today to reap the benefits of multi-cultural consumers. Online Business Translation Services are affordable and easily attainable. You will not have to sell an arm or a leg to get these services. Plus, Retail Translation Services are available in any language you desire and actually save you money from the moment you go global.

Related Blogs

Dialects of the Hindi Language - A Comprehensive Guide

Language variations are quite noticeable every few miles, reflecting the unique identity of each region. Talking about India, the country

What is Woke Culture?

The term ‘woke’ has come from the black culture and now it has been removed from its origin after it

Certified French Translation Services

Mars Translation provides high quality and professional Certified French Translation Services all over the world. We have a team of

Chinese Document Translation Services

Mars Translation provides one of a kind professional Chinese Document translation services all over the world. All of MT’s translators

Chinese Legal Translation Services

MarsTranslation provides one of a kind Chinese Legal Translation Services. We have a team of native Chinese linguist who specialize

Chinese Certified Translation Services

Chinese Certified Translation services is one of the most asked for service at MarsTranslation. We believe in providing quality services

Chinese to English Translation Services

Mars Translation is one of the fastest growing companies in the translation industry. This is the reason why we pay

Chinese Website Translation Services

MarsTranslation has a huge team of website translation specialists in more than 230 languages. Our translators are constantly supported by

Certified Spanish Translation Services

Mars Translation provides high quality and professional Certified Spanish Translation Services all over the world. We have a team of