All the e-commerce titans have thrown themselves at the Great Wall, looking for a piece of the market: Numerous prominent American companies — including eBay, Expedia, Groupon and Yahoo! — have also struggled to replicate in China their success in other markets. Which brings us back to our opening question: why? After years of effort and millions of dollars spent, armed with the most sophisticated technology and premium brand names, these Internet giants have all failed to claim a leadership role in China’s e-commerce. So what can e-commerce companies do to gain more traction in China?
Chinese customers want to have the most important information in the shortest time. For example, the product details, the price, the reviews of previous consumers. An easy paying process is also a must have.
More than 90% of the 618 million Chinese internet users have an account on the social network platforms. Weibo and Wechat are becoming reliable information resources to most of them. Being visible on these platforms is vital for foreign companies. It can help the brands develop their image and popularity towards the Chinese public.
Keeping themselves tangible online has become a trend in the past few years in China; it is a good way to interact with your online fans on the social networks by creating online competitions with offline rewards.
Chinese customers are willing to try new products and brands, it is really important to make sure that the customer is satisfied with the product he or she bought. Suggesting your customers to leave comments on the product will help the future customers to trust the product more.
Main e-commerce platforms have already gained most of the customers online, don’t let go the good chance of making your products and brands to be known. Open an online shop on those platforms could be a good idea.
A recent study by Forrester Research, China is expected to top e-Commerce sales up to US$1 Trillion by 2019. The ancient Chinese built a network of transportation canals that in that day were far ahead of anything else in the world.
This technological world is filled with wonders; the most important of all used widely is computer. Computer is operated by
Read MoreTranslating Your Social Media Posts: Follow These Policies for Maximum Effect The type of information shared on the different social networking
Read MoreA medical paper is of significant importance these days. A thorough knowledge of the medical terminologies is a must for
Read MoreToday the medical knowledge serves outstandingly and makes the exposure of people wider. There are now different dimensions of medical,
Read MoreA business email is specifically an email, which is specially written for your business. Your business address normally includes your
Read MoreReading good books is very important, and the best way of spending free time. There is a very common old
Read MoreInternet fax is, basically, the usage of the internet or your email, in order to not only send but also
Read MoreHow Translation Services Help In Writing a Perfect Resume for a Foreign Company A resume is one of the most important
Read MoreA manuscript is any document that is written by either hand or typed, as opposed to being mechanically printed or
Read MoreDocument Translation
Professional document translation by native expertsApp Localization
Get more downloads by adapting your app for different target marketsVideo Translation
Multilingual translation and subtitling servicesWebsite Localization
Adapt your website into multiple contexts for global reachSoftware Localization
Adapt your software for global usersGame Localization
Reach new players with localized gameplayMTPE
Refine AI translations for natural fluencyBusiness Translation
Professional translation for business documents and websitesDTP & File Conversion
Professional DTP and File conversion, supporting multiple file formatsProofreading
Perfect your content with expert review© Copyright 2025 MarsTranslation